Motorcycles
BMW Motorrad
Proposed ask
Dealer-hosted meetups, workshop support or a cash contribution.
EuropeSummer 2028Every brand welcome
The Ride
60 days. All of Europe. One community.
Riders, mechanics and miles of open road. From Iberia to the Arctic Circle and back — a core crew of twelve leads the way, and everyone is welcome to be part of it.
Stelvio Pass, Italy · Photo: kallerna / Wikimedia CommonsCC BY-SA 4.0 · resized / cropped60Days on the road
12Core crew riders
OpenTo all — riders vetted
20+Countries crossed
Every brand. One road.
BMW Motorrad/KTM/Ducati/Honda/Yamaha/Triumph/Harley-Davidson/Indian/Suzuki/Kawasaki/Aprilia/Moto Guzzi/Royal Enfield/Husqvarna/Beta/GasGas/CFMoto/Voge/Moto Morini/Benelli/Ural/Norton/BMW Motorrad/KTM/Ducati/Honda/Yamaha/Triumph/Harley-Davidson/Indian/Suzuki/Kawasaki/Aprilia/Moto Guzzi/Royal Enfield/Husqvarna/Beta/GasGas/CFMoto/Voge/Moto Morini/Benelli/Ural/Norton/
No badge loyalty on this ride — German, Austrian, Italian, Japanese, American and British machines roll side by side. If your bike and your riding can handle 60 days across a continent, it's a ride bike.
The Route
Every corner of the continent
From the Atlantic to the Black Sea, from the Mediterranean to the Arctic — the route loops the whole of Europe in four big legs.
01
The South — Weeks 1–2
Portugal, Spain, France and the Mediterranean coast — warm-up miles through Iberia and the Riviera into Italy and Greece while the south is still pleasant.
02
The East — Weeks 3–4
The Balkans, Romania, Hungary and up through Poland and the Baltics — the wild roads most riders never see, in full summer.
03
The North — Weeks 5–6
Scandinavia at midsummer — Norway's fjords, Sweden's forests, Finland's lakes, and the midnight sun at the top of the world.
04
The Return — Weeks 7–9
Down through Denmark, Germany and the Alps in July — the high passes open and snow-free as the grand finale of 60 days.
The Timing
Why late May is the perfect start
Sixty days is a long loop — the route is timed so every region is at its best when we ride through it.
Roll out: late May 2028
Start in the south before the peak heat. Iberia and the Mediterranean are perfect in late May — warm days, quiet roads, lower hotel prices.
Midsummer in the far north
Hit Norway and Finland around the summer solstice — near 24-hour daylight, the best riding weather Scandinavia gets all year.
Home by late July
Come back over the Alps in July when every high pass is open, wrapping the full loop in about 60 days before the August crowds.
The Crew
Everyone's invited. Twelve ride core.
The Ride is a community of motorcycle lovers — people who live for the machines they ride, who wrench on their own bikes, and who love nothing more than covering long distances. It's open to everyone who wants to be part of it — follow along, join the community, ride a leg. At the heart of it is a core crew of twelve vetted riders doing the full 60 days. Every brand and every type of motorcycle is welcome; what matters is that you and your bike can genuinely handle the distance.
- Every brand welcome — BMW, KTM, Ducati, Honda, Harley or anything else. The rider and the machine get vetted, never the badge
- Hotels or motels every 3rd–4th night; the rest is camping under the stars
- Committed to the summer 2028 timeline — no drop-ins
- No gear, no ride — you carry your own riding and camping gear, self-sufficient between stops
- Official tour mascot on board — the founder's dog rides too
Sponsors
Put your brand on The Ride
A 60-day rolling billboard across 20+ countries. From global gear brands to the family-run motel on the route — every partner becomes part of the story.
Your brand on the bikes
Logo placement on 12+ big adventure bikes, riding gear and support vehicles across 20+ countries.
Daily content from the road
60 days of photos, video and stories from Europe's most iconic roads — a ready-made content engine for your brand.
Local partners, every city
Hotels, motels, restaurants, garages and gear shops along the route — host the crew for a night and be part of the story.
Partnership opportunities · 2028
Sponsorship prospect list
Motorcycle brands, gear makers and road-stop partners to approach for The Ride. These are potential partners, not confirmed sponsors or a complete industry directory.
40 of 40 prospects · None confirmed
Motorcycles
Honda
Proposed ask
Local dealer support, maintenance stops or a cash contribution.
Motorcycles
Yamaha
Proposed ask
Dealer meetups and service support along the route.
Motorcycles
KTM
Proposed ask
Workshop support, parts and dealer-hosted community stops.
Motorcycles
Ducati
Proposed ask
Dealer events, technical support or a cash contribution.
Motorcycles
Triumph
Proposed ask
Dealer-hosted ride-outs and service support.
Motorcycles
Harley-Davidson
Proposed ask
Dealer meetups, community events and workshop support.
Motorcycles
Indian Motorcycle
Proposed ask
Dealer events and long-distance riding support.
Motorcycles
Suzuki
Proposed ask
Local dealer service, parts or a cash contribution.
Motorcycles
Kawasaki
Proposed ask
Dealer-hosted stops, service support and community events.
Motorcycles
Aprilia
Proposed ask
Dealer support, workshop stops and local rider meetups.
Motorcycles
Moto Guzzi
Proposed ask
Dealer meetups and technical support for touring riders.
Motorcycles
Royal Enfield
Proposed ask
Community ride-outs, dealer hosting and service support.
Motorcycles
Husqvarna Motorcycles
Proposed ask
Dealer-hosted stops and technical support.
Riding gear
REV’IT!
Proposed ask
Protective touring clothing, gloves and wet-weather gear.
Riding gear
Dainese
Proposed ask
Protective riding clothing and equipment for the core crew.
Riding gear
Alpinestars
Proposed ask
Touring boots, gloves and protective riding equipment.
Riding gear
KLIM
Proposed ask
All-weather touring clothing and protective gear.
Riding gear
SHOEI
Proposed ask
Touring helmets and fitting support through local dealers.
Riding gear
Schuberth
Proposed ask
Touring helmets and local fitting support.
Bike equipment
GIVI
Proposed ask
Luggage, waterproof bags and bike-specific mounting kits.
Bike equipment
SW-MOTECH
Proposed ask
Touring luggage, protection and bike-specific accessories.
Bike equipment
Touratech
Proposed ask
Luggage, protection and touring accessories.
Bike equipment
Cardo
Proposed ask
Rider intercoms for the core crew and technical support.
Bike equipment
Sena
Proposed ask
Rider communication equipment for daily group coordination.
Bike equipment
Garmin
Proposed ask
Motorcycle navigation and satellite communication equipment.
Tires & maintenance
Michelin
Proposed ask
Motorcycle tires and fitting through route-city dealers.
Tires & maintenance
Pirelli
Proposed ask
Touring tires and partner workshop fitting.
Tires & maintenance
Metzeler
Proposed ask
Touring tires and scheduled tire-change support.
Tires & maintenance
Motul
Proposed ask
Oil, chain-care products and workshop consumables.
Tires & maintenance
LIQUI MOLY
Proposed ask
Motorcycle lubricants, maintenance products and consumables.
Camping
MSR
Proposed ask
Compact tents, stoves and water-treatment equipment.
Camping
Sea to Summit
Proposed ask
Sleeping bags, mats and compact camp equipment.
Camping
Hilleberg
Proposed ask
Weather-ready tents for the camping nights.
Camping
Decathlon
Proposed ask
Camping essentials and local-store crew support.
Stay & travel
Accor
Proposed ask
Rooms every third–fourth night at suitable route properties; confirm dog policy.
Stay & travel
B&B HOTELS
Proposed ask
Rooms, breakfast and secure bike parking at route properties; confirm dog policy.
Stay & travel
Scandic
Proposed ask
Nordic overnight stays, breakfast and bike parking; confirm dog policy.
Stay & travel
DFDS
Proposed ask
Motorcycle ferry crossings on suitable sailings; confirm pet arrangements.
Stay & travel
Tallink Silja Line
Proposed ask
Baltic motorcycle crossings and suitable pet accommodation.
Local partners · 27 planned cities
Sell a stop, not just a logo
A bed, a meal, a service stop or a rider meetup. Local businesses can back their own part of the journey; names and availability still need confirming.
Hotel / motel
Ask for
Rooms every third–fourth night, breakfast, secure bike parking and a confirmed dog policy.
Offer in return
A named overnight stop, agreed photo content and a property mention.
Campsite
Ask for
Tent pitches, showers, secure parking and permission for the mascot dog.
Offer in return
A named camp stop and agreed campsite content.
Restaurant / café
Ask for
A crew meal, breakfast or hosted rider meetup.
Offer in return
A named food stop and agreed venue photos and mentions.
Garage / tire shop
Ask for
Scheduled service, tire fitting, workshop time or consumables.
Offer in return
A named workshop stop and agreed maintenance-story content.
Motorcycle dealer / gear shop
Ask for
A local ride-out, meetup space, fitting support or parts.
Offer in return
An agreed community event and store mention.
Cash, equipment or hosted stops — all terms are open for discussion. Pricing, logo placements, content rights and any exclusivity must be agreed before a partnership is sold. No audience or reach figures are guaranteed.
The Buzz
A community built around The Ride
This is a community of motorcycle lovers — riders and mechanics who know their machines inside out and live for long distances. The Ride is what that community does together.
One channel, everyone aligned
A shared route plan, daily check-ins and a group channel keep all 12+ riders on the same page — same waypoints, same timeline, no one left behind.
A community, not just a group ride
Motorcycle lovers, home mechanics and long-distance riders — people who care about the machines as much as the miles. Riders who join along the way, locals who host us, wrenchers in every garage we stop at — everyone becomes part of the crew. Every fuel stop is a meetup.
The buzz builds itself
Countdown posts before departure, daily updates from the road, and a finish-line celebration — sponsors get a story people actually follow.
Ready to be part of The Ride?
Whether you're a brand looking for exposure, a local business on the route, or a rider hoping for a seat — get in touch and let's make summer 2028 happen.
Rider Fit Check
Are You Ready for The Ride?
Everyone's invited to be part of The Ride — tell us about your riding, your machine and your summer. You'll get an instant assessment and a personal next step. Core crew spots are decided by the leadership team.
No gear, no ride — you must bring your own riding and camping gear.
Follow The Ride
One community, four channels
The Ride lives where the riders are. Follow the build-up, join the conversation, and stay in the loop from now until the kickstand goes up in summer 2028.
The visual story — route reveals, bike builds, rider intros and daily footage from the road.
@theride2028The public hub — event updates, sponsor shout-outs and the wider community around The Ride.
The Ride 2028Telegram
The broadcast channel — route changes, meet-up points and live updates for followers and sponsors.
t.me/theride2028Signal
The inner circle — private, encrypted comms for the core crew and confirmed riders.
Riders onlyThe leadership
The Ride is run by a three-person command — one voice on the road, two backups keeping every rider on the same page.
Ride Leader
Shawn — founder of The Ride. Final call on route, roster and every decision on the road.
Second in Command
Runs logistics and rider vetting. Steps up whenever the leader is off the bike.
Third in Command
Runs comms and the sweep position — no rider gets left behind, on or off the route.